My published books are listed below.
Thought Leadership explores what thought leadership is, how it can benefit companies, and how companies can build a thought leadership program. Please click on the image or on the title to see a table of contents, the introduction and the author profiles.
Thought Leadership was long-listed for the Dutch Management Book of the Year 2014.
- From MarketingBoeken.net:”Het boek Thought Leadership gaat zoals de naam van het boek al zegt over Thought Leadership. Vooraf had ik nog niet echt een duidelijk beeld van wat Thought Leadership precies inhoudt. Na het lezen van dit boek van Mignon van Halderen, Kym Kettler-Paddock en Craig Badings is het compleet helder.”
” The book Thought Leadership covers, as the title states, thought leadership. Before reading the book, I had a rather fuzzy picture of what thought leadership entailed. After reading the book by Mignon van Halderen, Kym Kettler-Paddock en Craig Badings, it’s crystal clear.” [Translated by Kym Kettler-Paddock]
- From Logeion (a community of communication professionals):”Al met al is dit een nuttig boek voor iedereen die zich met strategische communicatie bezighoudt.”
“All in all, this is a handy book for anyone involved in strategic communication.” [Translated by Kym Kettler-Paddock]
This e-book is actually the first draft of the above-listed traditionally-published book. Mignon van Halderen and I shared this e-book with students at a masterclass in thought leadership held at The Rotterdam School of Business, Erasmus University.
Although this e-book has not been professionally edited, I chose to include it because it is a) written in English and b) contains the majority of the key ideas and frameworks explored in the published book.